New Motorsports Hall of Fame Exhibit Honors the Accomplishments of Dale Earnhardt Incorporated
Published: October 7, 2021

In case you haven’t already heard, the International Motorsports Hall of Fame has unveiled a new exhibit. It’s the first new exhibit in almost a decade and it features a name synonymous with winning on superspeedways! 

New Exhibit Highlights the Accomplishments of Dale Earnhardt Incorporated (DEI)

Some background – Between the Fall of 2001 and the Fall of 2004, Dale Earnhardt Incorporated won 11 out of 16 superspeedway races run at either Talladega or Daytona. In four of those races, DEI drivers finished first and second. During that same time frame, DEI won five straight and six out of seven races at Talladega. 

The display features two cars that were loaned to the IMHOF by Teresa Earnhardt and that  factored prominently into that success – the number-8 Budweiser Chevrolet that Dale Junior drove to victory in the EA Sports 500 at Talladega in the Fall of 2002, and the number-15 NAPA Chevrolet that Michael Waltrip took the checkers with in the 2003 Daytona 500.

Michael Waltrip flew in specifically for the ceremony and had tears in his eyes when he saw his car for the first time in 18 years. “When I heard what you are trying to accomplish at the hall of fame, the way you’re trying to restore it to its past glory, it touched my heart and I knew I had to be here,” Waltrip said. 

The third car in the exhibit is a 1998 Goodwrench Chevrolet Monte Carlo driven by the Intimidator himself and presented to the museum by Richard Childress Racing on the night Dale Senior was inducted into the International Motorsports Hall of Fame in 2006. 

Even More Come with the International Motorsports Hall of Fame 

The new exhibit is part of a greater renaissance and revitalization of the International Motorsports Hall of Fame. With help from a grant received in April of this year, new LED lighting was installed, a small souvenir shop was opened, ongoing upgrades to the HVAC system are underway, and the largest fundraising campaign in the history of the museum recently launched.

We encourage you to be a part of this revitalization! Be sure to follow the International Motorsports Hall of Fame on Facebook to be the first to know of new exhibits and events. 

If you would like to donate to help preserve racing history, and help us reach our $75,000 goal, you can donate to our GoFundMe. Just go to and search #SaveSpeed.

Come See the New DEI Exhibit Today!

The International Motorsports Hall of Fame is located right next door to Talladega Superspeedway. We are open daily from 9 a.m.- 4 p.m, and only closed on Christmas, Easter, New Year’s Day and Thanksgiving. 

The average self-guided tour can take 1- 3 hours depending on how much time you spend with each individual attraction. Admission is $12 for adults and $5 for children 6-12. Children under 5 are free with adult admission. Group rates are available, and special rates are available for military members, veterans and senior citizens. 

Don’t wait! Come see our new exhibit and see all that the Motorsports Hall of Fame has to offer today!

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